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Midea Group, founded in 1968 in Guangdong, China, is now a global technology group covering consumer appliances, HVAC, robotics and automation systems, and innovation business. It has about 200 subsidiaries and 150000 employees worldwide, and its business covers more than 200 countries and regions.It has been listed in the Fortune Global 500 for four consecutive years and ranked 312th in 2019. Since its overall listing in Shenzhen Stock Exchange (000333.SZ), Midea has firmly invested in R & D and innovation to enhance its core competitiveness in accordance with the three development strategies of "leading products, efficiency driven and global operation".Over the past five years, the cumulative investment in scientific research has exceeded 30billion yuan. It has set up 28 R & D centers in 11 countries including China. It is the only Chinese household appliance enterprise to set up AI Artificial Intelligence R & D centers in Silicon Valley. There are more than 10000 R & D personnel worldwide and more than 500 foreign senior experts. The number of invention patents in the field of home appliances has ranked first in the world for three consecutive years, with 44000 authorized patents.
1、Reorganize the process, establish a unified process framework system and data caliber for the whole group, keep the level 1~4 processes of each business unit consistent, and keep the valuable differentiation of level 5~6 processes.
2、Build a unified group controlled marketing management platform, and each business unit uses the same platform to manage marketing business, which not only meets the requirements of the group for unified control, but also meets the requirements of valuable differentiated management of each business unit.
3、Unify master data such as customer, supplier, organization and account.
4、Carry out full life cycle management for customers, establish customer evaluation model, scientifically rate customers, and implement differentiated customer management strategy.
5、Build a scientific planning model,maximize the demand and optimize the overall cost with the multi origin allocation strategy.
6、Optimize the market, policy, sales, logistics, settlement and service processes to achieve refined management.