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      PRODUCT

      CMS - Omni Channel Marketing Platform

      Omni channel multi-level transaction connection and data fusion; Reach consumers in an all-round way and conduct accurate marketing; Online and offline integrated operation, efficient collaboration.

      With the diversification of sales terminals and the scenes of multi-channel retailing, how to maximize the efficiency of commodity circulation, optimize the cost of order delivery and maximize the customer satisfaction of service experience under the layout of multi terminals and multi channels,which is an important challenge for enterprises in the new retail situation. SIE-CMS Omni channel operation platform is an in-depth operation platform for enterprises to realize orders, commodities, inventory, members and promotion for Omni channels. It helps enterprises use a management center to process, control and distribute orders from all channel customer contacts, simplify Omni channel operation management, provide it support for brands, retailers or channel providers in the omni channel marketing ecosystem, and cover the core functions of various enterprise systems. It can help enterprises improve their competitiveness in the omni channel scenes.


      Feature Highlights

      1、Full coverage of various access modes

      It supports the business management of multiple channel modes, such as traditional distribution, chain retail, B2C online e-commerce, distribution store management, chain retail, store purchase, sales and inventory, smart store, OTO e-commerce, multi store managemen.


      2、Centralized management

      For the diverse business forms of the enterprise,operators need to maintain and manage various systems,which causes a lot of repetitive work. SIE-CMS unifies the core elements of retail in one platform for overall treatment, reduces repetitive work and system switching, and improves operational efficiency.


      3、Inventory and sales collaboration

      The mismatching between inventory and sales opportunities, unsalable goods in stock, shortage of popular goods, and delayed information transmission lead to an increase in enterprise inventory risk. SIE-CMS opens up the ERP system of terminal sales channels, establishes a flexible shared inventory mechanism, a unified management mechanism for all channel commodities, strategically distributes orders, optimizes the stock to sales ratio, and reduces the cost of order fulfillment.


      4、Omni-channel data integration

      Enterprise data is scattered in various channels and isolated, resulting in many data that cannot be accommodated,and resulting in the inability to coordinate and allocate resources and retail related strategies in all channels. SIE-CMS unifies internal data, such as commodities and inventory, and provides support for business expansion in different channels. Also it can unify external data, such as orders, and enhance service capabilities and business processing capabilities.

      Total Solution

      From user data collection, platform system optimization, user data cleaning, model establishment, data security sharing and data visualization, a unified, efficient, easy to maintain and visual ecological user big data platform has been built. Users can enjoy a better and more convenient shopping experience.All departments realize community interaction and share ecological resources in user operation.Group data visualization and cross selling are easy for updating marketing strategiesIntegrate the whole network data, generate unique identity, accurately identify labels, improve data quality, identify user value, and accurately reach customers.With the user label, we can achieve rapid incoming, exclusive service, rapid exchange and time limited solution, so as to make the communication more timely and the service more perfect. Identify users, families and products with product labels, support marketing strategies such as sales package purchase and cross selling, and improve the customer unit price of enterprises.

       

      It improves the efficiency of the supply chain, saves the cost of the supply chain, realizes the barrier free access of first-class resources, maximizes the benefits, dynamically optimizes the self evolution, and transforms the previous simple procurement into a co creation and win-win ecosystem of zero distance interaction between the resources of module manufacturers and users.



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