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In the all-round digital era, not only the medical plan needs to face comprehensive reform, but also the working methods of medical workers have undergone great changes. Based on Microsoft dynamics365 platform, SIE information helps medical enterprises integrate multi-channel customer resources, establish multi-dimensional and lasting customer records, and build a unified customer management system. By creating a differentiated consumption experience and establishing a scientific return visit and satisfaction survey mechanism, medical institutions can help them listen to the voice of customers, constantly review and evaluate the service level and quality of their services, and continue to improve in the direction expected by customers.
Establish a benign communication mechanism, comprehensively and deeply understand user needs, and provide customized services on demand.
Establish a perfect customer management system, continuously develop customer resources and improve customer conversion rate.
Realize doctor-patient interaction, improve customer experience, and reflect customer care.
With the increase of media tools, the breadth and speed of people's access to information have increased rapidly. The frequent exposure of medical violations has led to a sharp decline in the social trust of private hospitals. The advertising survival law driven by short-term interests has been unable to establish a high-quality brand image. The era of advertising as the king of medical service enterprises has ended and rapidly turned into the era of patient experience first. The marketing mode of medical products is in urgent need of transformation. However, every day, a large amount of homogenized information impacts on customers' senses, and a single marketing method and channel are instantly flooded. The marketing needs of medical enterprises are to integrate various channels and content "comprehensive solutions".
The pain points of customers in the medical service industry mainly include:
Traditional medical institutions usually have only three solid business channels, namely "brand communication", "market development" and "medical services", and have not implemented the cultivation of customer relations and the exploration of customer potential in essence.
The serious medical marketing mode is too "traditional", the marketing mode of comprehensive tertiary hospitals is too "simple", and the marketing of private hospitals is too "rough". How to organically integrate the three characteristics into the marketing of hospitals is one of the biggest pain points.
In the field of medical and health services, the cost of acquiring customers is extremely high, and it will be higher and higher. How to continuously develop customer resources has become an important topic in the field of medical service marketing.
For medical service institutions with medium and high-end positioning, customer experience is very critical, and how to improve customer experience has also become the focus of medical service institutions.
SIE, together with Microsoft, based on Microsoft Dynamics 365 application platform, covers the company's official website, mobile app, official account, Internet hospital and third-party platform in all channels, integrates call centers and provides support services for patients with multiple contacts. And with the integration of SMS, real-time information exchange notification, optimize the patient's experience of seeking medical treatment. Provide referral applications and marketing mobile terminals for marketers, conduct referral or marketing activities anytime, anywhere, provide support and services for patients, and improve staff office efficiency. with the system's flexible data and business interface platform, it seamlessly integrates the hospital's his system, medical all-in-one machine, call system and ERP system, unifies the user center, realizes the unified management of user information and data across systems, platforms and channels, and delivers a consistent user experience. And integrate the aggregated payment platform to optimize the payment process. Seamlessly integrate Microsoft business intelligence data analysis tool power Bi, process the data in the system in real time, and visually display it through reports and charts to help employees grasp business dynamics and assist leaders in decision-making.
How to realize digital management and service, effectively listen to customers' voices and improve service quality in the traditional medical industry is a major pain point in the medical industry. With the support of customer relationship management, SIE not only helps the new medical institutions realize complete business closed-loop and effective feed-forward, but also customer care catalyzes customer loyalty, and the loyal customer base greatly improves the benign word-of-mouth spread rate of the brand, making marketing work twice with half the effort!
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